A Black Coat with a Reminder


Yesterday, I was biking 🚲 around Amsterdam (when in Rome, right?) I saw a woman wearing a coat with the words “Choose Joy” on it. She had yellow sunglasses, an easy smile, and looked totally relaxed— Vibing across town on her bike - like she had it all figured out. Whether it’s launching an idea you’ve been sitting on or rethinking your strategy. “Choose Joy” is a good reminder for all of us. It’s easy to get lost in the grind—work, strategy, hustle... When in doubt - Choose joy,Roald ps: And...